Our Mission


Our commitment to our customers comes from our roots as a small, hometown business where family means everything. We are devoted to providing a high quality product that allows people of all ages to enjoy life without having to worry about rash pains. From diaper rash to bed sores to poison ivy, we are committed to making sure that our product is an agent of healing and relief; which is why we offer a 100% money back guarantee on all orders.

To us, EndIt Topical Ointment is not just a product, but a representation of community. From our hometown community of Shallotte, NC to the larger community of the US , we are dedicated to being with you for every step of life’s journey. Our pact with you, our customer, is to give you that same personalized care that our founder W. Douglas Roycroft gave to each one of his customers back in that small town pharmacy.

Join us today in our mission to “Kick it in the Rash” today, and help us fulfill our dreams of bringing smiles and relief to the ones you care about the most!