Don't just take our word for it, here’s some feedback from customers around the world!
(Also check out our reviews on WebMD and Amazon!)

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Kimberly Smithwick - Shallotte, NC

In May, 2012, at 10 weeks old, my son, Seamus, was diagnosed with a rare immune disorder. He spent many months undergoing rigorous medical treatment which eventually led to a stem cell transplant in September, 2012. Despite months of intravenous chemotherapy, high dose steroids, antibiotics, antifungals, and antiviral medications, Seamus NEVER had a diaper rash. Endit was the miracle cream that protected his very fragile, sensitive skin. His doctors and nurses were so amazed they started recommending it to other pediatric patients. I am forever grateful to Doug Roycroft and Endit Laboratories!”

Megan S. Ady, PA-C - Millboro, VA

"I was introduced to Endit ointment from a Shallotte friend. I use it on my 16 month old daughter nearly every night. The least bit of redness or irritation on her bottom, and Endit clears it up overnight. She had horrible diarrhea from being on antibiotics and Endit brought her through without any problem. I am a PA and see patients routinely in my clinic (adults and children) that have skin irritation and diaper rash - Endit is my "go to" recommendation for care! Wish that I could keep samples on hand for patients to try!"  


Brad Carter, Pharm. D - Thomas Drugs, Shallotte, NC

“EndIt! is the #1 choice I recommend in preventing and treating diaper rash and bed sores when mothers/caregivers come in searching for a remedy. It works fast and is effective! Patients also comment that it shortens the duration, dry's up and provides unbelievable relief from poison ivy and insect bites.”

The Stewart Family - Shallotte, NC

“Growing up in it’s town of origin, Endit was always a staple for mother’s, I never questioned why it was better than other brands. It wasn’t until I started working as a nurse in a long term care setting that I understood why Endit was loved and trusted by so many. It honestly worked miracles on anything it was put on-bed sores, rashes and anything in between. Fast forward 4 years and now we wouldn’t use anything else for our Charleigh! We use it at the first sign of any skin breakdown and it clears it up almost overnight. I would say that we’ve been lucky that she’s never had a bad case of diaper rash but I truly think that it’s because we’ve used Endit on her since birth.”

Amber Carter - Winterville, NC

“My daughter (now 17 months old) had horrible diaper rash last year. It was so bad she was bleeding. We went to the doctor (what felt like) every single week for two months. When I tell you we tried everything, oh my goodness we tried EVERYTHING. Finally, my mom suggested EndIt! (She told me she had used it on my Grandmother for bedsores when she was really bad off before her passing.) We tried it and her diaper rash was almost completely healed OVERNIGHT!!! I was thankful and relieved because there had been many, many tears between the two of us over her diaper rash! Now we use it daily, for prevention. I recommend your product to other moms all the time.”

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Megan Youngblood - Winston-Salem, NC

“Having an infant means endless diaper changes with lots of wiping on new soft baby skin. Endit! has kept our sweet boy’s bum soft and irritation-free since day one! We love the thick consistency because it coats well and stays on to keep him comfortable between diaper changes. Endit! clears any redness or rash quickly-usually within just a few hours! We will use Endit! on our little one for all sorts of skin ailments as he grows. We love Endit! - especially since it’s made in North Carolina - and we recommend it to all of our friends.”

Mary Wall Fischer, R.Ph. - Shallotte NC

"As a fifteen year employee of Mr. Douglas Roycroft, a N.C. R.Ph., who developed the formula for ENDIT at Shallotte Rexall Drugs, Shallotte, N.C., I am pleased to highly recommend, EndIt! rash cream, especially for patients with diaper rash, bedsores, and eczema. I always received positive feedback. In the nineties, I also worked part-time at Medicap Pharmacy in Whiteville, N.C. The owner, Linda Shelburne, also stocked EndIt! cream and we saved many a baby and senior citizen, with a painful rash, a trip to the Doctor. I would still recommend EndIt! Ointment to all my patients with a treatable skin rash."

The Montes Family - The U.K.

“Just wanted to let you all know that we heard about EndIt! from my cousin who saw it being used on her mother while in Duke Hospital. She told me about it because my mother was bed-ridden and being cared for at home by us. We used EndIt! on some bedsores she had and it worked!! We have had hospice ask us what cured her bedsores and even her doctor wanted to know. So, by word of mouth we recommended your product to everyone we know. Unfortunately, we lost my mother November 15, 2011 but not because of bedsores. She was very well taken care of and at age 87 lived a good life with family and friends that cared for her. We will forever be grateful for your product having made things more comfortable for her to bear. We highly recommend EndIt!.”

Jordan Marshal - Reno, NV

"This is a great product and that only thing I have found out of the dozens that I have tried that works well on my psoriasis." 

Ramona Brinson- New Bern, NC

This by far the best ointment I've ever used for hemorrhoids. I've had numerous surgeries due to my colon being removed. My hemorrhoids have flared up many times. They've been so bad that I cannot sit at all and have been in tears from pain. I've tried everything I can. Epsom salt baths, prescription meds, OTC meds, everything. Nothing has worked like EndIt! Fantastic product!

Hilary Miller - Morrisville, NC

"I wanted to thank you for making this product and tell you how much it means to me. My two month old baby caught a nasty stomach virus and as a result got a horrible, bleeding diaper rash. I tried all of the store bought creams and nothing helped, the rash only continued to worsen. I found your product online and gave it a try. I saw noticeable healing in only two days!! My baby was in a lot of pain from his rash but ENDIT cream ended his suffering in a very short amount of time. I have recommended this cream to every mom I know. Please continue making this for years to come."

Brent Tyndall, R.Ph - Coastal Drugs, Shallotte, NC

"EndIt! Is always my first choice when recommending an ointment for rashes or bed sores. I have recommended this product to patients for over 23 years for a variety of skin issues. We have considered other products in the past but have always returned to EndIt!.  Now the name speaks for itself and we have many patients that come in specifically for Endit!, even before we are able to make the recommendation. It's reassuring to have a product that does what its marketed to do and that certainly makes my job a little easier."

Brittany Smith - Belhaven, NC

"I'm so excited to find this product and even better it's from right here in N.C. A friend had some and shared with me for my son. I loved it. So I'm ordering one for me and one to give as a baby gift." 

Mary Hylton - Roanoke, VA

"I always give this as part of a baby shower gift now. Started using it with my Mom, who never had a pressure sore due to consistent use of the cream, her doctors were always amazed, as she was bedridden for 2 years before she passed

Karen Wilcox - Somerville, TX

"A few years ago my sister, who had been a foster parent, recommended your product for our grandson. Once I found it, I quickly ordered a jar. Using it saved lots of tears and frustration for our grandson. We didn't have to try this product or that product because we knew Endit would work the first time and every time. We will have a new grandson in August. I shared what was left of my jar with mommy and ordered me another jar. Thank you for making a quality product that is truly reliable."

Katherine Gaskill - Pawleys Island, SC

My daughter in law has used Endit on both her children and since I babysit quite a bit, I have also used it. When she tried other products to see if they compared, she always went back to Endit, as she and I have found nothing else that even compares. I love the odor and I can't believe how well and how quickly it works! Thanks Endit!!

CB Harrison - Charlotte, NC

We first discovered end it on a vacation to the NC beaches. My then toddler thought that the beach sand look like a tasty treat, but hours later, she had a blistered bottom. We tried over-the-counter ointment from three local pharmacies before hearing about EndIt!. We applied it to my daughters rash, and by the next morning, the rash was gone, and she was pain-free. We have now been soothed, satisfied customers of EndIt for more than 12 years. It works wonders for a variety of skin problems. I've recommended it to new parents and even included it with baby-shower gifts - it's that good!

Karen Cook - New York

I had my daughter in July 1972 and when she was about a month old, she had a bad rash. The doctors gave me all kinds of things to help, but nothing was helping it just got worse. She was crying all the time, day and night. Her little butt was blistered so bad it was bleeding. A neighbor of mine told me about a Pharmacist in Shallotte who had something that would help. I went there and told him about what was going on with my little girl. Then he put some stuff in a little bottle and said here try it and let me know what you think. I took it home put it on her and immediately she stopped crying. I was amazed that night when I went to sleep. I slept all night because she did not cry. I woke up at about five to change her and her butt was not blistered anymore, it was just red and I was amazed.

About two weeks later I went back to the drugstore to buy some and I told him it worked great. He asked “has the rash come back?”. I said no but I have hemorrhoids and I tried it on that and to my amazement my hemorrhoids stop hurting. Whatever the doctor gave me did not work at all. I don’t know what this stuff is made out of but I call it “miracle stuff”. I was having everybody I knew try it on their kids and they loved it. 45 years later I am still using what I call my “miracle stuff”. Endit! Is not just for baby rash or bed sores, but for other things that may be bothering someone in their private area.

Vanessa Metzgar - Wilmington, NC

I just wanted to let you know I love Endit!  My husband is a quadriplegic for 2 years now and we depend on your product on a daily basis. My grandson also had severe diaper rash and it cleared it up in a heartbeat now that's all my son and daughter in law use.